TfL ‘misled public’ on ULEZ benefits in improving air quality, leaked report finds
Transport for London (TfL) misled the public about the benefits of the capital’s ultra low emission zone (ULEZ), according to a draft report leaked to The Sunday Telegraph. An investigation was launched by watchdog the Advertising Standards Authority (ASA) earlier this year after hundreds of people complained that the transport body exaggerated the extent that the scheme had improved air quality. A draft ASA report criticises “misleading” claims made about reducing levels of nitrogen dioxide (NO2) in TfL’s radio and newspaper advertisements, and recommendations state that two complaints about two radio adverts and one in a newspaper are to be upheld, according to the Telegraph. Following the ASA’s investigation, it found two adverts were “misleading” because they “did not clarify” claims NO2 levels had “reduced by nearly half” as a result of ULEZ , and were based on “estimates or modelled scenarios” and not “actual figures”. The second complaint set to be upheld found an advertiseme...