Thorpe Park and London Eye owner 'to charge more' on sunny days
Families planning a day out at major attractions like Thorpe Park and Legoland might have to pay more on certain days of the year. The owner of these attractions, which also includes the London Eye and Madame Tussauds, says it is introducing "dynamic pricing". This means that people will have to pay more on sunny days. Merlin Entertainments, the company behind these attractions, said this new pricing strategy would help makeup for the drop in visitors since the pandemic started. About 20 of its global venues will see these changes this year, but it is not known which ones will be included. Merlin already uses off-peak and peak-time pricing. This allows them to change prices based on how busy they expect to be at different times of the year. But now, they're going to use machine learning to make their ticket pricing even more flexible and detailed. READ MORE: Controversial way of getting around London is 'what gondolas are to Venice' For example, if a sunn...