Meta, the social media giant that owns Facebook and Instagram, has announced it will resume using publicly available content from European users to train its artificial intelligence models. This decision comes after the company paused this activity last year due to data privacy concerns raised by activists.
The firm stated it would utilise public posts and comments shared by adult users across the 27-member European Union to train its AI systems. Meta also announced plans to inform EU users about the AI training process, providing a link to a form where objections can be submitted at any point.
In a blog post, the company explained: "People's interactions with Meta AI - like questions and queries - will also be used to train and improve our models." It added: "We'll honour all objection forms."
This move follows the recent launch of Meta's AI assistant for European users, which had been previously introduced in the US and other major markets.
The company's AI training initiatives had been hindered by strict EU data privacy laws, which empower individuals to control how their personal data is utilised.
Activist Max Schrems-led Vienna-based group NOYB had lodged complaints with various national privacy watchdogs about Meta's AI training plans, urging them to halt the company before it began training its next generation of AI models.
However, Meta highlighted that a panel of EU privacy regulators in December "affirmed" that its original approach complied with legal obligations.
The company has assured that private messages will not be utilised to train its AI model, echoing the practices of competitors Google and OpenAI, "both of which have already used data from European users to train their AI models".
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