Shoppers are predicted to spend an average of £214 in the Black Friday sales this year, which could bag you return flights to Amsterdam. A poll of 2,030 adults found four in 10 plan to get involved in the annual sales bonanza, with men outspending women by nearly £80 (£247.49 to £172.70).
Londoners are the most willing to splash the cash (£297.20), while those living in Wales are the most reserved at £113.45. Those aged 45 to 54 are set to spend the most (£236.68), while the 65 and overs will spend the least at £155.28.
Half of those polled think Black Friday is overhyped and 30 per cent reckon it's a bogus American import. Despite this, a quarter (26 per cent) think it’s a great time to buy for Christmas and is a great money-saving opportunity (21 per cent).
READ MORE: 'I went to Stratford Westfield to hunt Black Friday deals in M&S and River Island - don't bother'
A spokesperson for OnePoll, which commissioned the research, said: "There can be value in looking for a good bargain.
“Shoppers are pulled in different directions, so knowing where to spend your hard-earned cash can be tricky. But it’s clear that when people do decided to buy things in the Black Friday sales, they’re looking to get the most out of their money.”
The study found one in 10 adults do all of their shopping exclusively online, while 42 per cent said they did most of it via the internet.
As a sign of the times, just nine per cent said they did little to none of their shopping online. And the Black Friday sale was just edged out ahead of the New Year’s sales as the nation’s favourite (48 to 47 per cent respectively).
The OnePoll spokesperson added: “Whether it’s a new set of cutlery, or a bigger buy, Black Friday deals are all the rage. But make sure you’re nabbing yourself a good deal, as it can be tricky to get swept up in the craziness of it all.”
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